News from The Garner Group

Salespeople are the primary drivers of company revenue; yet, less than 20% of salespeople regularly exceed quota.

For sales leaders and other C-level executives striving to meet aggressive revenue objectives, understanding what drives top sales performers to join, stay, or leave a company is...

The Director of Customer Marketing is a key role in the Sales organization .This position will act as the key liaison between Field Sales and Brand Marketing as well as between Field Sales and the rest of the organization .  The Director of Customer Marketing, will have an in-depth knowledge of...

As we make our way into the thick of 2017, it is the perfect time to look at how the recruiting landscape looks in CPG and beyond. The specific challenges that recruiters face varies from year to year, so let’s take a look at what trends in hiring and the economy are going to have an impact on...

By Sheldon Baker

It’s no longer enough to tell your customers and potential customers what’s so great about your brand and call it a marketing day. Customers are too savvy for a simple sales pitch.

To gain their attention, and their business, your content marketing efforts will need to do much...

If you are in the market for a new position, the chances are that you have come across more than a few listings for natural industry jobs. The jobs available in the natural industry sector have become more plentiful as more companies have thrown their hats into the ring. From natural products...

Understanding the Candidate Selection Process

On the surface, conducting an interview can seem like a simple enough task, yet it is one that few are formally trained to do – even when promoted into a role that involves the evaluation and acquisition of talent. Shake hands, make the prospect feel...

The Director of Customer Marketing is a key role in the organization and within the Sales organization . This position will act as the key liaison between Field Sales and Brand Marketing as well as between Field Sales and the rest of the organization .

No matter how successful they already are, consumer packaged goods companies are always struggling to find what the next big thing will be. You might walk down the aisle at your local grocery store and imagine that everything humanity could ever need in the CPG area has already been invented, but...

Whether you are actively seeking a job or merely open to new opportunities, the more effective you are at interacting with expert executive recruiters, the better your chances will be. Following are a few insider recruiter tips for maximizing your experience.