Every manager has a favorite recruiting story.
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Every manager has a favorite recruiting story.
' Read MoreTopics: screening, recruit, social media, hiring strategies
By Sheldon BakerBefore jumping into an influencer marketing campaign for your brand on social media, you need to identify and understand your target audience. And it makes sense if you think about it in a more personal light.Bestselling author Susan RoAne, known for her numerous books about...
' Read MoreTopics: social media
By Sheldon Baker
The real reasons print media continues to matter – and newspapers in particular – are because readers still pay attention to that medium in large numbers and because the printed word carries more weight than digital media, according to neurological studies and other research.
' Read MoreTopics: social media
By Sheldon Baker
Last month, we recommended a blog, YouTube Channel and SEO strategy to help build a greater content marketing program. Here are three more tips to help you expand and promote your company and products.
' Read MoreTopics: social media, Media Coverage, newspaper, Facebook, Twitter, TV Advertising
By Sheldon Baker
It’s no longer enough to tell your customers and potential customers what’s so great about your brand and call it a marketing day. Customers are too savvy for a simple sales pitch.
To gain their attention, and their business, your content marketing efforts will need to do much...
' Read MoreTopics: social media, seo, Youtube
By Sheldon Baker
This is where social media management teams can help your business shine. Social media management teams are often part of brand marketing and PR firms. Some simply focus only on social media services, other provide a host communications elements such as public relations,...
' Read MoreBy now, virtually every recruiter knows that social media, particularly LinkedIn, is essential to a successful recruiting strategy. In fact, more than 92% of recruiters use some kind of social media in their recruiting efforts.
With 450 million active users, it stands to reason that LinkedIn would...
' Read MoreTopics: Linkedin, recruiting, social media
Before you eat at a new restaurant, what is the first thing you do? If you’re anything like 145 million people who use the site -- you probably check Yelp. User-generated review sites like Yelp, TripAdvisor, and even Amazon have become a critical part of the evaluation process for many different...
' Read MoreTopics: employer branding, social media
