This position will provide a leadership role in the strategic development and execution of all customer-centric marketing initiatives to support lead generation, growth, and value creation of the B2B Health and Nutrition business, which provides value-added Nutraceutical solutions to leading and emerging brands, contract manufacturers and retailers of nutraceuticals in the consumer health and nutrition markets.
The Director will work with internal and external resources to oversee the planning and execution of strategic and tactical marketing activities, consumer and trade research to gain key customer insights and evolving customer unmet needs, plan development of customer value proposition and articulate value drivers, brand management, marketing communications (advertising, promotion and PR), event management (trade shows, trade events, webinars, etc…), web content, sales force support, CRM and digital customer engagement.
Required Skills and Experience:
*While this is a virtual position, preference will be given to those living in the eastern half of the United States for ease of travel to main office.
You may submit a resume to: info@thegarnergrp.com
Please be sure to provide a response to: How does your previous marketing leadership and customer engagement experience in the dietary supplement, ingredient and/or functional food & beverage sector(s) make you an outstanding candidate for this position?