3 Strategies to Attract Top Sales Talent to Your Company

Posted by The Garner Group on Jan 16 2018

Finding great sales talent to build your sales team can be challenging. Not only is competition fierce, but there are also internal strategies to consider in order to attract the best . . . and keep them. If you’re not doing what it takes to attract these savvy top producers, then you could face the harsh reality of not meeting your sales goals. Here are the top three things that will incentivize top sales talent to join your company. 

A Positive Sales Culture

Company culture has become very important to employees and employers. Cultivating a positive work culture should be an ongoing strategy to attract and retain the best talent. Especially in this competitive market, it cannot be overlooked. In addition to a positive work culture, you need to cultivate a sales culture within your company too. The success of your sales team should be recognized across the company. It’s helpful if everyone knows that sales drive the company’s growth and shows appreciation for the sales team. Sales culture also encourages healthy competition within the team. Employees are looking for companies that not only focus on the job but also on their workers. Respect goes a long way when it comes to long hours and so if the employee feels that his opinion matters, the higher chance they will stay. 

A Simple Compensation Plan

It can be easy to get caught up in creating a compensation plan that encourages work and revenue, but if you make it too complicated, sales talent will prefer a company with a more straightforward program. Who would want to work for a company that has dozens of caveats and steps? Compensation is an essential part of any career, and that is double with sales as many companies pay their sales rep based on how well they are performing. Keeping this aspect simple will avoid complication and longer times trying to explain the system.

Camaraderie Among Colleagues

It does not matter if your plan is right or that you have the best culture in the world if an employee’s co-workers are not someone they want to work with. If this is the case, then no type of reward can keep them. Institute a structure and controls that help employees meet the ideals of the company and give employees a way of referring their friends to your company. These steps can help build a cohesive team that enjoys working together through the good times and the bad.


Are you looking for top talent in Consumer Health and Nutrition?

Contact the executive recruiters at the Garner Group to discuss a custom recruitment plan. The Garner Group is a premier recruitment and executive search firm successfully serving clients in the Consumer Health, Food & Beverage and Nutrition industries.




Topics: employer branding, interview process, candidate screening, candidate selection, Executive Expert Recruiters

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