Vice President Online Marketing

Posted by Ginni G on Jun 27 2013

Are you an Online Marketing Executive with exceptional management skills?

In just 2 short years, our client has grown from a bootstrapped startup to a highly profitable natural health products company with 30 employees and over 170,000 customers. Headquartered near Denver/Boulder, Colorado, the company founders have utilized state-of-the-art marketing and e-commerce strategies to become one of the fastest growing natural health products companies on the web.

Due to our rapid expansion, we are ready to hire a senior marketing executive to grow and manage a diverse staff of online marketers. Our ideal candidate will have a history of marketing management success for a fast-growth, online consumer products brand. You will be a "hands-on" Vice President with exceptional cross-functional communication and project management skills.

We are very interested in candidates with at least of 10 years of combined online and B2C experience in organizations generating a minimum of $50 million in revenues, who have demonstrated exceptional management skills, brand sensibility and understanding of the consumer experience through all channels of direct distribution.

In exchange for your skills and expertise, you will have the opportunity to shape and influence the marketing strategy for a leading natural health products brand. You will also be rewarded with a generous compensation and benefits package and the opportunity to work/live/play with a passionate and creative team in beautiful Colorado.


 ·        Grow and manage the marketing team.

·        Delegate responsibilities; communicate and enforce values, policies, and procedures; implement recruitment, selection, orientation, training, coaching, counseling, disciplinary, and communication programs; plan, monitor, appraise, and review job contributions; plan and review compensation strategies;

·        Develop, plan, execute and analyze all direct marketing campaigns for multiple sites, including landing pages, micro-sites, sponsorship content, acquisition and retention emails, etc.;

·        Monitor direct marketing operational strategies by evaluating trends; establishing critical measurements; determining production, productivity, quality, and customer-service strategies; designing direct marketing systems; accumulating resources; resolving problems; implementing change;

·        Drive Affiliate strategy and manage Agency relationships;

·        Identify, manage, negotiate and evaluate ongoing web marketing alliances and partnerships;

·        Utilize analytics to monitor site activity and drive strategic marketing decisions;

·        Interface closely with IT, Web Services, Direct team, Creative Services, Finance and Company owners on a regular basis;

·        Participate as a strategic partner in the development of the company’s long term plans.


·        Bachelor’s degree required. Master's degree desired;

·        Senior management experience at a company or division with a minimum of $50 million in revenues with an online brand in consumer packaged goods, food or nutraceuticals.

·        Strong direct and digital marketing expertise and documented success with a fast growing company in the direct-to-consumer sector;

·        Experience developing customer acquisition and customer retention programs from the ground up;

·        Strong creative services background, including brand planning, creative brief development and managing creative teams/vendors;

·        Strong database marketing/CRM experience;

·        Very strong email marketing experience, including design, implementation, segmentation strategy, messaging, multi-variate testing, etc.;

·        Strong data analytics skills and experience working with business intelligence teams.

·        Experience managing a team of marketing staff required;

·        Excellent written and verbal communication skills;

·        Demonstrated ability to communicate issues and recommendations persuasively and effectively to key stakeholders;

·        Demonstrated stakeholder collaboration experience, with the ability to quickly develop and manage both internal and external relationships and contacts.


If you are interested in this role or others with our client companies in the food production, dietary supplement, or nutritional /food ingredient industries, please forward resume to

One of our consultants will respond when we receive your resume.

Topics: supplements, vice president, online marketing, resume, health, job, employment

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